Here you can find the table of contents as a reference for reading assignments
Table of Contents
FOREWORD …………………………………………………………………………………………….. 7
TABLE OF CONTENTS ……………………………………………………………………………….. 9
ACKNOWLEDGMENTS ……………………………………………………………………………. 15
CHAPTER 1: SUMMARIZING THE PROBLEM AND INTRODUCING THE SOLUTION ……………………………………………………………………………………………… 18
The CXO Perspective…………………………………………………………………………………………. 18
Innovator Perspective………………………………………………………………………………………. 19
A MAJOR MISCONCEPTION FOR INNOVATIVE PROJECTS: ……………………………………20
WHY INNOVATION PROJECTS ARE DIFFERENT: …………………………………………………21
CHARACTERISTICS OF SUCCESSFUL PROJECTS: ………………………………………………….23
INNOVATION ENGINEERING…………………………………………………………………………………27 BOOK ORGANIZATION ……………………………………………………………………………………..28
HOW TO USE THE BOOK ……………………………………………………………………………………..30
SOME RELEVANT BACKGROUND…………………………………………………………………………..33
CASE STUDY: RICHARD DIN AND CAVIAR……………………………………………….. 36
CAVIAR’S STARTUP JOURNEY ……………………………………………………………………………….36
THE INITIAL CONDITIONS…………………………………………………………………………………….36
STORY ……………………………………………………………………………………………………………..37
CAVIAR’S USE OF ‘EXECUTION WHILE LEARNING’ …………………………………………………..39
LEADERSHIP AND INNOVATION BEHAVIORS ……………………………………………………………40
CHAPTER2: THE SOLUTION……………………………………………………………………43
THE BACK STORY……………………………………………………………………………………………….44
UNDERSTANDING THE SOLUTION: ……………………………………………………………………46
Inductive Learning: …………………………………………………………………………………………. 47
THE INNOVATION ENGINEERING PROCESS……………………………………………………………..52
PhaseI: InitialConditions……………………………………………………………………………….53
PhaseII: StoryDevelopment………………………………………………………………………….53
Phase III: “Execution while Learning”…………………………………………………………… 55
PhaseIV: ReadytoScale…………………………………………………………………………………56
CHAPTER 3: A STEP-BY-STEP GUIDE TO INNOVATION PROJECTS……………..58
STEP 1: ARTICULATE THE INITIAL CONDITIONS ………………………………………………………59
STEP 2: DEVELOPING THE STORY…………………………………………………………………….61
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Scope the Concept……………………………………………………………………………………………..61
Further Develop the Story ………………………………………………………………………………64
What is a Story ……………………………………………………………………………………………………64
- Contextual story…………………………………………………………………………………………….65
- B) Technical Story……………………………………………………………………………………………….68
- Plan for Partners and Stakeholders within the Story……………………………..70
- Getting Started Requires a Context Leader and a Technical Leader….71
- Defining Success ………………………………………………………………………………………………..72
STEP 3: EXECUTION WHILE LEARNING ………………………………………………………………… 73
Learning Journey ………………………………………………………………………………………………..74
Navigating the Learning Journey……………………………………………………………………78
Agile Implementation for Technical Delivery:……………………………………………..79
STEP 4: SCALE OR HANDOFF ……………………………………………………………………………… 80
SUMMARY ……………………………………………………………………………………………………….82
CASE STUDY: ORACLE CHANGES ENTERPRISE PROCUREMENT ……………….. 83
INITIAL CONDITIONS ………………………………………………………………………………………….84
STORY …………………………………………………………………………………………………………….. 85
EXECUTION WHILE LEARNING……………………………………………………………………………..86
BEHAVIORS ……………………………………………………………………………………………………… 87 SUMMARY ……………………………………………………………………………………………………….88
CHAPTER 4: DEVELOPING A BETTER STORY…………………………………………….89
STORY DEVELOPMENT ……………………………………………………………………………………….89
High Concept Pitch …………………………………………………………………………………………….90
Elevator Pitch………………………………………………………………………………………………………91
The NABC Model…………………………………………………………………………………………………92
The Customer Story……………………………………………………………………………………………92
The Future Press Release………………………………………………………………………………….93
The 6 Page Plan by Amazon…………………………………………………………………………….93
The Venture Pitch and Its Variations……………………………………………………………..95
Which Story Type Should You Use………………………………………………………………….96
Revenue Generating vs. Non-Revenue Generating Projects ……………………97
Perfecting the Story……………………………………………………………………………………………98
CHAPTER 5: COMMON STRATEGIC ERRORS AND STORY NARRATIVE MISTAKES …………………………………………………………………………………………… 101
WHAT COULD POSSIBLY GO WRONG? ……………………………………………………………….. 101
ALL LOGIC, NO EMOTION ……………………………………………………………………………….. 102
SOLVING THE WRONG PROBLEM ……………………………………………………………………… 103
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UNQUANTIFIABLE VALUE PROPOSITION …………………………………………………………….. 105
MARKET SIZE NONSENSE ………………………………………………………………………………… 108
FINANCIAL MODEL ERRORS………………………………………………………………………………111
CORE COMPETENCY ERRORS ……………………………………………………………………………. 113
A FINAL NOTE ON GETTING NEW PROJECTS STARTED WITHIN ANY EXISTING ORGANIZATION ……………………………………………………………………………………………… 114
CASE STUDY: NETSCAPE AND E-COMMERCE ……………………………………….. 116
INITIAL CONDITIONS………………………………………………………………………………………..117
STORY ………………………………………………………………………………………………………….. 118
EXECUTION WHILE LEARNING ………………………………………………………………………….. 119
BEHAVIORS ……………………………………………………………………………………………………121
SUMMARY…………………………………………………………………………………………………….. 122
CHAPTER 6: THE MISSING PUZZLE PIECE……………………………………………… 124
WE HAVE OBSERVED MANY BENEFITS USING INNOVATION ENGINEERING …………….. 125
CHAPTER 4: MAKING IT PRACTICAL WITH THE INNOVATION NAVIGATOR…………………127
SETTING UP THE INNOVATION NAVIGATOR ………………………………………………………… 129
USING THE INNOVATION NAVIGATOR ……………………………………………………………….. 130
INNOVATION ENGINEERING: WHAT IS REALLY GOING ON? AND WHY IT WORKS …… 131
SUMMARY…………………………………………………………………………………………………….. 135
CASE STUDY: VMWARE SCALING INNOVATION IN MOBILE ………….. 136
INITIAL CONDITIONS:……………………………………………………………………………………139 STORY:………………………………………………………………………………………………………… 140 EXECUTION WHILE LEARNING:…………………………………………………………………….. 141
BEHAVIORS: ………………………………………………………………………………………………… 141
CHAPTER 7: INNOVATION LEADERSHIP……………………………………………….. 145
BUILDING THE TEAM ………………………………………………………………………………………. 145
Step 1: The initial team must build and sustain trust…………………………… 146
Step 2: Consider the balance of team expertise vs innovation culture147
LEADING AN INNOVATIVE TEAM ……………………………………………………………………….. 151
Leadership with Trust vs Insecurity ……………………………………………………………. 151
Planning, Urgency, and Agility ……………………………………………………………………. 152
TheNextChallenge: AfterGrowthComesAlignment…………………………..154
The Innovation Leader’s Role………………………………………………………………………. 155
Coaching the Team to Learn Inductively…………………………………………………… 156
SELF-DEVELOPMENT AND TEAM DEVELOPMENT…………………………………………………. 159
THE INNOVATIVE LEADER’S BROADEST FUNCTIONS……………………………………………… 162
SUMMARY…………………………………………………………………………………………………….. 163
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CASE STUDY: MIXBOOK NAVIGATING INNOVATION……………………………. 165
INITIAL CONDITIONS ………………………………………………………………………………………. 166
STORY ………………………………………………………………………………………………………….. 167
EXECUTION WHILE LEARNING ………………………………………………………………………….. 168
BEHAVIORS AND MINDSET………………………………………………………………………………. 171
CHAPTER 8: CULTURE, MINDSET, AND BEHAVIOR……………………………….. 173
MORE BACKSTORY…………………………………………………………………………………………. 173
BEHAVIORS AND MINDSETS FOR INNOVATION ENGINEERING ……………………………….. 175
GENERAL BEHAVIORS FOR INNOVATION ……………………………………………………………. 175
Storytelling as a Leadership Model……………………………………………………………..175
Trust ……………………………………………………………………………………………………………………176 Comfort Zone ……………………………………………………………………………………………………177
Accretive Negotiation and Fairness…………………………………………………………….177
Connectors are key…………………………………………………………………………………………178
Diversity equals value……………………………………………………………………………………179
Inductive Learning …………………………………………………………………………………………..179
Emotional Quotient and Grit ………………………………………………………………………..180
SUMMARY ……………………………………………………………………………………………………. 180
CASE STUDY: NVIDIA 2005-2010 ……………………………………………………. 181
INITIAL CONDITIONS:…………………………………………………………………………………… 182
STORY: ……………………………………………………………………………………………………….. 185 EXECUTION WHILE LEARNING:…………………………………………………………………….. 186
BEHAVIORS, MINDSET AND LEADERSHIP:……………………………………………………… 188
SUMMARY: ………………………………………………………………………………………………….. 189
CHAPTER 9: TECHNICAL BEHAVIORS FOR INNOVATION ………………………. 190
User-First …………………………………………………………………………………………………………… 191
Break it down……………………………………………………………………………………………………192
Effectuation ………………………………………………………………………………………………………192
Look for Insight in the technical story…………………………………………………………193
Minimal Viable System Architecture…………………………………………………………..193
Agile Increments and Flexible Technology Strategy:………………………………193
Keep it Simple……………………………………………………………………………………………………193
Reduce the Downside……………………………………………………………………………………..194
Measurable Objectives…………………………………………………………………………………..194
Create a support ecosystem………………………………………………………………………….194
SUMMARY ……………………………………………………………………………………………………. 195
CASE STUDY: IMPRINT ENERGY AND CHRISTINE HO ……………………. 196
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INITIAL CONDITIONS:……………………………………………………………………………………197 STORY:………………………………………………………………………………………………………… 198 EXECUTION WHILE LEARNING:…………………………………………………………………….. 198
BEHAVIORS LEARNED FOR DEVELOPING THE BUSINESS:………………………………… 200 SUMMARY:…………………………………………………………………………………………………… 202
CHAPTER 10: APPLICATIONS FOR INNOVATION ENGINEERING ……………. 203
LARGER FIRMS AND GOVERNMENT ORGANIZATIONS …………………………………………… 204
APPLIED RESEARCH IN UNIVERSITIES OR COMPANIES …………………………………………… 207
Innovation in Academia: ………………………………………………………………………………. 207
Innovation in Corporate Research ……………………………………………………………… 208 NEW VENTURE CREATION ……………………………………………………………………………….. 210
THE CAPSTONE PROJECT OF THE FUTURE …………………………………………………………… 212 SUMMARY…………………………………………………………………………………………………….. 213
APPENDIX OF ADDITIONAL CASE STUDIES……………………………………………. 215
CASE STUDY: STARTING AN AGILE IMPLEMENTATION FOR TECHNICAL
DELIVERY…………………………………………………………………………………………….. 216
CASE STUDY: DATA-X, A PRECURSOR TO INNOVATION ENGINEERING…. 218
DATA-X CASE EXAMPLE A: MAIA: AI FOR MUSIC CREATION ………………………………… 222
DATA-X CASE EXAMPLE B: STAYFE ………………………………………………………………….. 224
DATA-X CASE EXAMPLE C: PRISM FOR TRACKING INFLUENCERS IN SOCIAL MEDIA ….. 226
EPILOGUE……………………………………………………………………………………………. 229
INDEX OF TERM…………………………………………………………………………………… 231